Deep-rooted values have special importance to people, and by matching them you can sometimes touch a person's 'hot button'. Universal, or macro, values and beliefs, like 'fairness', 'honesty' and 'courtesy' help to establish early rapport which you can build on, using physiological and other types of matching. Once you find a common basis of understanding, other matching techniques will usually work well.
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An Overview about Neuro Lingusitic Programming
